How Aamir sold 3 Idiots
I was going through the 3idiots stories, and here a interesting story covered by Forbes India.
Check this out: http://ibnlive.in.com/news/forbes-india-how-aamir-sold-3-idiots/109707-7.html.
They are explaining how Aamir conducted market review, how he went all the way to digitally market his movie. It shows, to market a movie, one has to do a lot of research of the industry as well as local/global audiences.
A really nice article.
