February 06, 2010 / Labels: Gossip
3 IDIOTS IN TELUGU
Efforts are being made to remake in the same standards as in Bollywood. Also the hunt for the lead females to act opposite the three stars is going on. Hope so the cast and crew would make the best out of the Movie not make a mess of the Bollywood super hit.
Buzz is that Mega Producer Allu Arvind who produced the Bollywood Blockbuster Ghajini is planning to produce the movie under Geeta Arts banner. The crew of the movie is expected to be the same which involved in the making of the Bollywood 3Idiots.
/ Labels: Aamir khan, Article
How Aamir sold 3 Idiots
I was going through the 3idiots stories, and here a interesting story covered by Forbes India.
Check this out: http://ibnlive.in.com/news/forbes-india-how-aamir-sold-3-idiots/109707-7.html.
They are explaining how Aamir conducted market review, how he went all the way to digitally market his movie. It shows, to market a movie, one has to do a lot of research of the industry as well as local/global audiences.
A really nice article.
January 23, 2010 / Labels: Aamir khan
Aamir Khan as Munna Bhai?
A website has reporetd that Rajkumar Hirani has decided to embrace the biggest challenge of his career. Reportedly, the director of Munnabhai Mbbs, Lage Raho Munnabhai and 3 Idiots has decided to cast Aamir Khan as Munna and Sharman Joshi as Circuit, in place of Sanjay Dutt and Arshad Warsi, respectively, for his new film Munnabhai Chale Amreeka.
The news was received with shock and astonishment by the loyal fans of the Munnabhai franchise, states the site.
There's a clarification given though. Aamir Khan clarified on the issue, before leaving for the U.S. "I am shocked. I wish to clarify that there's not an iota of truth to it. Yes, I would love to work with Rajkumar Hirani again and again, since I enjoyed working with him in ‘3 Idiots’, but the truth is we haven't discussed any new project yet," quotes the website.
/ Labels: Aamir khan
Aamir Khan: Idiot Khan Lands With Biggest Endorsement Ever
Aamir Khan has bagged the biggest endorsement an Indian has ever seen. He is going a to endorse UAE’s telecom and internet service provider Etisalat. And guess what he is getting a mind boggling Rs. 30-35 Crore for 3 years.
“Aamir has become the only Indian actor to have been paid such big bucks. The deal had been on for long but it was only recently that the entire plan was finalised.” revealed a source.
Etisalat is going to step into Indian soil with its mobile service, in collaboration with Swan Telecom, and that is why they have struck a deal with the ‘3 Idiots’ star.
Aamir who has started endorsements again is right now, attached with Coca-Cola, Tata Sky, Tata Sky, Samsung phones. He has left the other hot favourite in Ad world, SRK way behind, ‘cause SRK has never asked more than 6-8 crore for any endorsement…..be it Airtel or any other brand.
January 19, 2010 / Labels: Earnings
3 idiots grosses Rs 31 billion worldwide in 19 days
The film has broken all the previous box office records for Indian films. More that 60 million people have watched the film in theatres and the numbers are only growing and the film has grossed over Rs.315 crores (US $ 70 Million) worldwide. More people have watched 3 Idiots in two weeks than any other film so far.
In India the 2nd week occupancy of ‘3 idiots’ fell by a mere 28% indicating a very strong word of mouth for the film, which has made the film a must see this winter.
In the overseas market also ‘3 Idiots’ has beaten past records of all earlier Indian films to emerge as the new benchmark for the Indian film industry in the overseas box office. The film is the highest grossing Indian film ever to release in the US, Middle East, Australia, South Africa, Pakistan, Kenya, Fiji beating all previous records.
The film in UK has retained its position in the top 10 film at the British Box Office, also is Aamir Khan’s biggest grosser so far & highest box office grosser of 2009. The screen count in the US has increased by 25% by the third week.
Aamir Khan said, "As a member of the team am so happy with the kind of success that the film is achieving. Thanks to Raju, for making the film so well, to Vinod for doing such a great job as a producer and to Reliance Big Pictures for the kind of release they gave the film.”
/ Labels: Economic Times
‘3 Idiots’ is one of the most entertaining films of the decade
In a late scene from the film, 2 of the 3 idiots zip down their pants and pat their bottoms facing the third idiot. Rather than feeling gross at that instant, you have a lump in throat. For the zillionth time in a Hindi film, a bride runs away from the pheras on her wedding day. But the scene still doesn’t come across as clichéd. For a group of all-male engineering students, to ‘deliver’ means to literally carry out a delivery operation on a woman in labour pain. And when the motionless newborn responds to a goodwill chant of ‘aal izz well’ in true-blue Manmohan Desai mode, you fail to find a fault in the filmi formula. That’s the golden touch of Rajkumar Hirani.
So after successfully dispensing philosophies of ‘Jaadu ki jhappi’ in Munnabhai MBBS and ‘Gandhigiri’ in Lage Raho Munnabhai, Hirani incites a new philosophy of ‘Aal izz well’ in 3 Idiots. And like his doctrine, all is well in his helluva film.
Loosely based on Chetan Bhagat’s bestseller Five Point Someone, 3 Idiots takes the plot much beyond the campus confines and the target audience much above the youth, for universal appeal. The story starts a decade after the graduation of college companions Farhan (R Madhavan) and Raju Rastogi (Sharman Joshi) who get a clue on the whereabouts of their missing third friend Rancho (Aamir Khan). As they set out on a road trip from Delhi to Shimla to Manali to Ladakh to find their friend, the narrative cuts to and fro into flashbacks as we are introduced to the three idiots in an engineering college.
Rancho clearly is different from anyone else in the college with his individualistic thought-process and rebellious attitude, which invites the ire of the college principal (Boman Irani) and affection of his daughter Pia (Kareena Kapoor).
Coming from Rajkumar Hirani, there was clearly a risk involved in the film’s setting and characterizations for having a déjà vu effect with his first film. Boman Irani, as the principal, almost revives his disciplinarian dean characterization from Munnabhai MBBS which is more palpable with his disgust towards the rebellious protagonist, Rancho (akin to Sanjay Dutt) who is furthermore in love with his daughter (ala Gracy Singh). Nevertheless, Hirani’s direction is so impeccable that without a conscious effort, the analogy never strikes your mind and the scenario never looks repetitive.
In his trademark style, Hirani grabs your attention from scene one with an unconventional opening to the film. Thereafter every single scene written in the screenplay (by Hirani and Abhijat Joshi) is not just relevant but also has a clear set objective – to be funny or be deeply poignant. Which means it either makes you laugh or cry and at some superlative instances do both simultaneously (which is an achievement). The writers have kept absolutely no room for any intermediate option.
January 17, 2010 /
'Sholay' or '3 Idiots'? Jury out on which one's the all-time top grosser
NEW DELHI: Comparisons could be odious but recent speculation about the runaway success of Aamir Khan starrer `3 Idiots' breaking the record of `Sholay' as an all-time top grosser has only ended up adding to the myth surrounding of the '70s thriller.
While all manner of formulae are devised to quantify `Sholay's' success at today's costs, the answer to whether the Dharmendra-Amitabh film really is the all-time top grosser is itself a beguiling yes and no, fuelled partly by nostalgia and a story that has grown larger in every telling.
But while the jury may be short of clinching evidence over `Sholay', `3 Idiots' has been a stunning success earning business of Rs 315 crore in 18 days, according to `Trade Guide' editor Taran Adarsh, making it a bigger film than recent hits like `Ghajini'. Trade analyst Vinod Mirani agrees and says that `3 Idiots' is the "biggest hit of the decade and by default that of this century''. He adds that the film's net business in two weeks has been Rs 74 crore.
Critics say that comparisons to any film that is over 10 years old are irrelevant. "It is like comparing apples and oranges,'' says one pointing out that not only is there a substantial middle-class today that is willing to splurge but the quality of cinema is quite unrecognisable than what it was 30 years ago.
`Sholay' is estimated to have done business of Rs 30-50 crore -- a range no one can confirm keeping in view the then prevalent practice of excessive taxation, black marketing and a pre-multiplex era. According to economist D K Joshi, if an average ticket price was Rs 5 in 1975, all other things being equal, it would now cost Rs 16.
While computers, phones and TV sets have become cheaper with technology, multiplexes have not succeeded in reducing the cost. Post-multiplex era, there have been several runaway hits including HAHK and DDLJ both of which crossed the Rs 100-crore mark.
Trade insiders, however, admit that the lack of independent data on box office collections that can be verified leads to assumptions that big budgets and earnings are marketing stunts that are limited to a clutch of film producers, distributors, critics and analysts.
January 14, 2010 / Labels: The 3 Idiots controversy has changed everything
The 3 Idiots controversy has changed everything
After the 3 Idiots story controversy, filmmakers have taken it very seriously. The recent spat between writer Chetan Bhagat and the team of 3 Idiots has led the makers of Athithi tum Kab Jaoge getting extra cautious that their film doesn’t land into any controversy.
This film has been inspired by late Sharad Joshi’s ‘Tum Kab Jaaoge Atithi’. Director decided that they will be mentioning his name in the opening credits itself.
Giving due credit to an author adds credibility to my project,” adds the filmmaker. ‘Atithi Tum Kab Jaoge?’ is scheduled to release on February 26, 2010.
The film is a laugh riot and it has star cast like Ajay Devgn, Konkona and Paresh Rawal.
It seems after Chetan Bhagat’s 3 Idiots controversy, we will be seeing a different rolling credit altogether.
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